Famously coined as the "better ketchup bottle" by The Washington Post, the STANDCAP Pouch is an easy-to-use, lightweight flexible package providing mess-free dispensing, 99% product evacuation, and instant shelf impact. It allowed a market leader to increase sales by nearly 70% and has been shown to outperform other package formats in consumer eye-tracking research. 

The sustainable package takes up less waste in the first place and reduces fossil fuel consumption by 65%, greenhouse gas emissions by 77.8%, and water usage by 80.6% compared to glass bottles.

Guacamole pouch

A leading brand’s market share went from 44% to 55% after adding the STANDCAP Pouch as a line extension.
A leading brand’s market share went from 44% to 55% after adding the STANDCAP Pouch as a line extension.


A leading brand is commanding a 23.6% higher price per oz. in the STANDCAP Pouch vs. a rigid package— while increasing overall sales by 69.7%. The new package format is also responsible for the company’s 11% increase in market share.

The new STANDCAP Pouch is turning things upside down


Introducing the Premade STANDCAP Pouch

Provide consumers with a new level of convenience and grow market share with the new premade STANDCAP Pouch from Glenroy.

  • Clean, Controlled Dispensing: Evenly distribute product with no mess and clean product cutoff.
  • Lifestyle Trends: The STANDCAP Pouch is lightweight, portable, and ideal for on-the-go consumers and ecommerce.
  • Ultimate Ease: Easy to open, use, reclose, and store. Also requires less squeeze force and provides more controlled dispensing than squeezable rigid packaging.
  • Transportation & Storage Savings: Unfilled rigid packaging can take up 26 times the space of unfilled pouches designed for the same product. Why ship/store air?
jelly being dispensed from STANDCAP Pouch
  • Lose the Utensil: No spoon/knife required (and no cross-contamination of product from utensils.)
  • Product Evacuation: Consumers can easily access virtually 100% of the product without the frustration of wasted product.
  • Keep it Fresh: Aptar’s SimpliSqueeze® valve maintains product freshness between uses.
  • Top of Mind: Fits in fridge door so it won’t be pushed to the back of the refrigerator and forgotten.
Guacamole STANDCAP Pouch

Disrupt Your Product Category

The STANDCAP Pouch has been proven successful in the marketplace—increasing market share significantly for an established brand—and the pouch is poised to disrupt entire product categories.

As the exclusive pouch converter of STANDCAP, Glenroy leverages proprietary VOLPAK converting technology to deliver STANDCAP as a premade pouch, providing brands with a low cost of entry option.

honey being dispensed from inverted pouch

Innovative Closure

The STANDCAP Pouch’s innovative closure was developed by Aptar, a leader in dispensing solutions. This patented dispensing solution provides the pouch with stability and features an easy to open flip-lid closure, built-in tamper evidence, and proprietary SimpliSqueeze® valve technology for superior dispensing performance.

SimpliSqueeze® Valve Technology:

  • Provides controlled drip-free dispensing with clean product cutoff
  • Improves oxygen barrier & maintains product freshness between uses
  • SimpliSqueeze® valve can be fully customized for the viscosity of your product and the desired product stream

Tamper Evidence:

  • Built-in ring pull is quick & easy to remove
Inverted pouches use less water, greenhouse gas emissions, and fuel consumption compared to glass bottles

Eco Impact of STANDCAP Pouches

According to a recent environmental and sustainability study by Natural Marketing Institute (NMI), choosing inverted stand-up pouches instead of glass bottles results in:

  • 65% less fossil fuel consumption.
  • 77.8% less greenhouse gas emissions.
  • 80.6% less water usage.

Eco Impact of Inverted Pouches vs. Glass Bottles

Eco Impact of Pouches

STANDCAP Pouches and Millennials

Magnetize Millennials

Our nation’s largest generation has an affinity for pouches, and Mintel’s 2018 Global Packaging Trends study points out innovative flexible packaging as a way to draw millennials shopping the periphery back to center aisles.

In eye-tracking studies within a retail environment, the STANDCAP Pouch was noticed 40% faster & viewed 53% longer than a rigid package.

  • As third-generation beekeepers, we know that the best honey comes from happy, healthy bees. With honeybees providing one third of all the food we eat, we understand the importance of our environment and helping any way we can. With the STANDCAP Pouch, we bring to market a more environmentally-friendly package, with an easy-to-use application that provides such a beneficial product like pure, raw, honey from Chico Honey Co.

    Mike Watson – Olivarez Honey Bees, Inc.
  • We wanted to understand our environmental impact from a holistic standpoint and look for ways to reduce our natural resource consumption as we launched these organic items. It’s important to make an impact where we can, and our fans expect us to do so. This package is a huge upgrade for convenience and usability, and proves you can bring meaningful innovation to consumers and do good for the planet at the same time.

    Rob Johnson – Uncle Dougie's

Our STANDCAP Partners

Horizontal Form/Fill/Seal Solutions

VOLPAK is the leader in developing innovative pouch packaging machinery. Global STANDCAP Pouch applications supported by VOLPAK. Applications specific to North America sold and supported by R.A JONES.

Dispensing Solutions

Aptar’s customized pouch dispensing solution features an easy-to open flip-lid closure and a tamper evident pull ring. Its proprietary SimpliSqueeze® valve technology delivers a drip-free and controlled product dispense.

Fill/Seal Technology

Viking Masek, an industry leader in flexible packaging equipment, completes the supply chain with their fill/seal solutions for pre-made STANDCAP Pouches.



Exclusive Pouch Converter of STANDCAP

For over 50 years, Glenroy has been a trusted supplier of high-quality customized flexible packaging. Specializing in flexible packaging laminations and innovative stand-up pouches, we serve leading brands in a variety of industries.



Learn How We Can Help You Succeed

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