Laura Reiley, business food reporter of The Washington Post, writes about the STANDCAP Pouch in her article, "They finally built a better ketchup bottle. And soon it’s going to be everywhere." The story gained popularity online and was featured on the front page of today's newspaper (The Washington Post).
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030.
Like it or not, millennials are taking over the joint.