"The two leading peanut butter brands, Jif and Skippy, have both launched flexible packs with squeezable functionality, launching the category into new territory. Jif brand peanut butter from The J. M. Smucker Co., launched in June a 13-oz. creamy peanut butter in a flexible, squeezable Standcap Pouch. According to Jif, the squeezable pouch format that makes it easier for kids to serve themselves, for cooks to measure accurate amounts in recipes, or for parent’s to precisely spread that...

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