The Glenroy BlogAt 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.And despite popular belief, the majority of millennials are brand loyalists. Of 1,300 millennials interviewed by Forbes, “60% said that they are often or always loyal to brands”....

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