1. June 30, 2017

    Principles of Premade Pouches: Part 1

    Whether you’re launching a new product or trying to invigorate an established product line, choosing stand-up pouches for your packaging can be a game changer.  Some of the various benefits drawing brands to pouches include:

    • Pouches fit consumer lifestyle trends; on-the-go consumers find lightweight pouches easy to carry, reseal, and store. 
    • Many pouches make it easier for consumers to dispense and use the product inside, and allow for complete evacuation of the product (as opposed to rigid packaging).
    • Pouches provide ample billboard space for on-shelf brand-building.
    • Flexibles offer a contemporary look and work well with design-forward graphic treatments.
    • Many consumers perceive stand-up pouches as a signifier of a quality, premium product.
    • Millennials are “flexible packaging natives” who grew up seeing juice in pouches, and they are more accepting of pouches than any preceding generation.
    • New features and spouts provide...

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