Sustainable Packaging from Nature Nate’s Honey Co. – That’s pretty sweet!
Nature Nate’s Honey Co., the number-one U.S. branded honey company delivers honey as nature intended – 100% Pure, Raw & Unfiltered. Focused on providing the highest quality product, it was a natural fit for Nature Nate’s to partner with Glenroy® on a sustainable packaging format.
Who is Nature Nate’s?
Nature Nate’s Honey Co., the number-one U.S. branded honey company delivers honey as nature intended – 100% Pure, Raw & Unfiltered. In the early years before focusing on beehives and honey, Nathan Sheets, CEO at Nature Nate’s Honey Co., began serving in the ministry. He has since journeyed on 100+ mission trips with the goal of helping others. In 2010, he decided to make honey his full-time endeavor, and life has never been sweeter. As Nate likes to say, “The Lord has blessed us so we can be a blessing to others.” For Nature Nate’s, honey is more than just a food product, it’s a natural resource. Honey means so much beyond making yogurt sweeter or a sandwich gooier. Simply, it helps them help others. One way to help – source packaging that positively impacts the planet and customers.
Nathan Sheets, CEO at Nature Nate’s Honey Co.
Can Honey Change the World?
Focused on providing the highest quality product, it was a natural fit for Nature Nate’s to partner with Glenroy® on a sustainable packaging format. With high standards for both quality and sustainability, Glenroy and Nature Nate’s Honey Co. have partnered to protect the planet and impact the lives of customers. Sustainability in production and how both companies service their customers is rooted in everything they do. “It’s our role to bring innovation to the honey shelf and kitchens across the country – whether that’s in taste, purity, testing, or packaging,” Sheets said. “Our 16-ounce inverted pouches are unique to the market and allow our customers to enjoy our honey with every easy squeeze.” Honey can change the world, when packaged sustainably.
Sustainability – A Full Life Cycle Approach
In a world full of bear-shaped honey bottles, what would happen if we disrupted the honey category? As category leaders, it is Nature Nate’s mission to solve real-world challenges. The premade STANDCAP Pouch from Glenroy provides a solution. This innovative, squeezable, honey packaging provides a gravity-fed, no-drip, sustainable solution for Nature Nate’s 100% pure, raw, and unfiltered honey.
Compared to production of traditional honey bottles, production of the premade STANDCAP Pouches uses approximately 60% less plastic, consumes approximately 71% less water, produces approximately 50% less CO2 emissions, uses approximately 44% less fossil fuel during transportation, and contributes approximately 20% less landfill waste (even when factoring in plastic recycling rates). The data speaks for itself. To learn more about the Life Cycle Assessment of the premade STANDCAP Pouch versus Rigid Honey Packaging visit https://www.flexpack.org/glenroy-case-studies.
The Results
Since its squeeze pouch debut, Nature Nate’s has experienced a steady increase in pouch sales from Amazon. Honey fans rave about Nature Nate’s in the premade STANDCAP Pouch. One Amazon reviewer said, “This is the best honey I’ve ever tasted, and now it’s in more sustainable packaging! The new pouches not only reduce plastic, but also have a convenient design that allows the honey to flow down and always be ready to dispense down to the last drop. It’s so much more efficient than the standard bottles.” Becca May, Senior Vice President of Marketing at Nature Nate’s Honey Co. said, “It’s been exciting to see our customers migrate to the new pouch format.” The premade STANDCAP Pouch also creates new usage across generations. People of all ages can interact with the pouch because it is easy to use.
Additionally, the sales success of their honey in the premade STANDCAP Pouch on Amazon has enabled Nature Nate’s to secure an increase in shelf space at retail stores. The addition of 1 incremental shelf space at Kroger-branded stores and 2 new shelf spaces at Walmart will allow Nature Nate’s to bring their 100% Pure, Raw & Unfiltered honey directly to their consumers in an environmentally friendly package. Not only will this help consumers enjoy every last drop of Nature Nate’s honey, but they can feel confident that they are helping to save the planet, one pouch at a time.