Laura Reiley, business food reporter of The Washington Post, writes about the STANDCAP Pouch in her article, "They finally built a better ketchup bottle. And soon it’s going to be everywhere." The story gained popularity online and was featured on the front page of today's newspaper (The Washington Post).
At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030.
Like it or not, millennials are taking over the joint.
More and more brands are making the switch from rigid to flexible packaging every day. According to a recent report by Knowledge Sourcing Intelligence, the North American flexible packaging market was worth $30 billion in 2015 and is expected to be valued at nearly $34 billion by 2021. Some reasons attributed to the growth of flexible packaging include:
Stand-up pouches are one of the fastest growing packaging formats, with stand-up pouch usage projected to grow by 7% each year through 2018. Thanks to advances in flexible packaging materials, fitments, and filling equipment, many products once limited to rigid packaging are now excellent candidates for pouches.