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Six Pitfalls to Avoid When Choosing Stand-up Pouches for Liquids
Stand-up pouches are one of the fastest growing packaging formats, with stand-up pouch usage projected to grow by 7% each year through 2018. Thanks to advances in flexible packaging materials, fitments, and filling equipment, many products once limited to rigid packaging are now excellent candidates for pouches.
When thinking about packaging for liquid products, pouches may not be the first thing that comes to mind. But an increasing number of brands are switching from rigid packaging to stand-up pouches for liquid products such as beverages, syrups, cleaning solutions, and even oils and lubricants.
Why Convert from Rigid Packaging to Pouches?
The benefits of choosing stand-up pouches over rigid packaging are many. Flexible pouches:
- Are conveniently lighter and more portable for today’s on-the-go consumers.
- Result in a higher product-to-package ratio.
- Use approximately 60 percent less...